Since 1933, Lacoste has consistently offered a sophisticated and modern generation of clothing for a fashion conscious consumer who wants comfortable, smart clothes with a strong design aesthetic for all occasions. Many millions of Consumers around the globe have adopted the crocodile as a fashion icon.In October 2002, P&G Prestige Beaute' launched the Fragrance Lacoste POUR HOMME which has become an instant major player in many markets around the world, supported by a very successful advertising campaign directed by the famous Herb Ritts. Indeed, on top of the famous green Crocodile that everybody knows and loves, both the Fashion House and P&G Fine Fragrances with Lacoste Pour Homme are now using the Silver Crocodile for the first time to highlight the CLUB image, the more prestigious line up in the Lacoste portfolio.