Pantene
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Hair is up to 90% amino acids
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The major component of Hair is protein (Keratin)
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Keratin is made of building blocks called Amino Acids
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Amino Acids are the largest components of the hair
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Amino Acids loss directly affects both the structure, appearance & texture of the hair (shine, smoothness, flexibility, strength)
Amino Acids are lost from the hair in a number of ways:
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Mechanical – excessive brushing, combing or backcombing
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Thermal – excessive blow-drying, straighteners or ceramic irons
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Chemical – colouring, bleaching, perming or relaxing
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Environmental – UV radiation, pollution, wind, salt water
The Pantene PRO-V range now contains a unique Amino/Pro-V Complex, a combination of amino acids and pro-vitamins.
This unique complex contains three of the specific amino acids hair loses over time – and which are important for hair’s strength.
The NEW Pantene Range Re-Builds the Inner Structure of the Hair
What Life Takes Out, Pantene Puts Back!
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