Ariel

I notice that there is new packaging- has Ariel changed in 2012?
Ariel liquid, tablets, liquitabs and gels have not changed, however reformulated the Ariel powder line-up. The regular Ariel ( green box) now has green speckles as well as blue and the perfume level has been slightly adjusted for all Ariel powders.

Gel- is the product thinner? 

Yes, consumer tests show that the new formulation gel is thinner, easier to dispense and dissolves more quickly in cold water.

Added benefits are:

Environmental benefits:
•           Contains less chemicals
•           Requires fewer raw materials to for the packaging
•           Significantly less packaging waste going into the environment
•           Less trucks on the road to transport the products
•           Helps the fight against climate change reducing carbon emissions

Consumer benefits:
•           Less product to dose per wash
•           Easier to dispense with great cleaning performance
•           Less weight to carry home from the super market
•           Smaller packaging making the bottle easier to store at home
•           Save money on the electricity bills by washing at low temperatures
•           Doing your bit for the environmental

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